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Through a comprehensive discussion of sustainability communication strategies, media and messaging, this course focuses on how organizations communicate corporate social responsibility to their pub
Changing beliefs about the role of business in society in the past thirty years have increased the pressure on organizations to define how it addresses higher purposes beyond financial gain.
SERVICE, ADVOCACY, AND IMPACT helps students build practical skills in using communication for the greater good.
In this class, small group interaction is examined in depth, including observation, interpersonal activity, group systems, conflict resolution, and listening.
This course examines the process of evaluating the public relations function.
This course explores various approaches to ethical behaviors and decision-making and applies them to diverse aspects of strategic communication in professional settings.
Fu, J. S., Cooper, K. R., & Shumate, M. (2020). Do U.S. faith-based social service organizations resist collaboration? Examining the role of religiosity and operational capacity in interorganizational partnerships. Nonprofit and Voluntary Sector Quarterly. http://doi.org/10.1177/0899764020952167
Fu, J. S. (2019). Unpacking the influence of informational, organizational, and structural factors on the longitudinal change of the follower-followee network on Twitter. International Journal of Communication, 13, 3802-3825.
Fu, J. S., & Lai, C-H. (2020). Are we moving towards convergence or divergence? Mapping the intellectual structure and roots of online social network research 1997-2017. Journal of Computer-Mediated Communication, 25 (1), 111-128. http://doi.org/10.1093/jcmc/zmz020
Fu, J. S., Shumate, M., & Contractor, N. (2020). Organizational and individual innovation decisions in an interorganizational system: Social influence and decision-making authority. Journal of Communication, 70(4). http://doi.org/10.1093/joc/jqaa018