Professional Development Studies

Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.

PDS offers four non-credit professional online certificate programs:

• Business and Managerial Communication
• Digital Asset Management (DAM)
• Public Relations

To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in.  You are also welcome to take stand-alone courses that meet your career development needs.

PDS certificates and courses are:

• 100% online 
• Flexible; complete course work around your schedule, from any time zone
• Four weeks long
• Interactive with your instructors and peers
• Self-paced
• Immediately applicable to your career

Our Interpersonal Communications course prepares students for more effective communication interactions. Using an assessment tool during the first week, students determine their preferred style and the characteristics of other styles.

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Metadata: it’s everywhere! When your digital content is documented and described, the search and reporting results are better. This course provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system (DAM).

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Everyone is a content creator these days. Businesses and organizations of all types rely on digital asset management systems (DAMs) to store content and enable internal and external resources to connect and share assets and information.

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Companies today cannot afford to view social media through a traditional lens or with only tactical methods. Their approach must be strategic and include customized stories and meaningful content to share through new media channels.

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