Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.
PDS offers three non-credit professional online certificate programs:
To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in. You are also welcome to take stand-alone courses that meet your career development needs.
PDS certificates and courses are:
The ability to communicate in a clear, concrete, and concise manner is crucial to your success. Every time you participate in a meeting, give a project status update, lead a conference call, or engage in conversation with an organizational leader in the hallway - these are all opportunities to showcase your communication skills and positively impact how you are viewed in your organization.
This course offers participants with an interest in public relations or organizational communications an opportunity to gain insight into the practice of strategic public relations and build the framework to implement an actionable, effective strategic PR plan.
Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets. This course provides the foundational understanding of the concepts, components, and organizational values expected of a DAM system.