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Professional Development Studies
Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.
PDS offers four non-credit professional online certificate programs:
- Business and Managerial Communication
- Public Relations
- Digital Asset Management (DAM)
- Professional Health Communication, NEW in Spring 2021
Our new certificate program is for you if you are in the early or mid-stage of your healthcare career, if you aspire to a healthcare-related career, or if you want to pivot into this dynamic profession. Our certificate in Professional Health Communication uniquely combines communication, media literacy, and community engagement to help you enhance the skills needed to succeed in this dynamic profession. Our faculty and staff work with you on an individual basis to ensure you meet your professional development goals.
Earning Your Certificate
To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in. You are also welcome to take stand-alone courses that meet your career development needs.
PDS certificates and courses are:
- 100% online
- Four weeks long
- Instructor-led and self-paced
- Immediately applicable to your career
PDS Current Classes
From inducting a new staff member to providing performance feedback, communication matters. Employees want to feel a real connection to their boss and want to feel enthusiastic and engaged in their work. Employees who don’t know what’s expected of them can’t possibility perform to their potential.
Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences. IMC incorporates advertising, public relations, direct marketing, promotions, and digital media through traditional and non-traditional channels to communicate to various publics.
Digital assets are a form of "data." In this course, we cover how to manage Digital Asset Management (DAM) as a “data creator” from many perspectives, with the core understanding that all data needs to be governed. In DAM, data governance is an important component for managing and mitigating risk and ensures ongoing alignment with the overall business or organizational roles.
