Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.
PDS offers three non-credit professional online certificate programs:
To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in. You are also welcome to take stand-alone courses that meet your career development needs.
PDS certificates and courses are:
Digital assets are the atomic “building blocks” of the content universe, and they are key parts of a dynamic, changing, and much larger technology landscape. Numerous other systems interoperate with Digital Asset Management (DAM).
Rights Management is both the gas and the governor that powers using digital assets. The proliferation of digital media, as well as mechanisms and markets to exploit it, has increased both the importance and complexity of rights management. The successful DAM implementation will moderate and simplify rights as best it can to inform effective and efficient digital asset management and usage.
The reality of organizations today is that you will likely work on a team, if not many! A highly functioning team arrives at solutions and results that are better than any individual could have achieved alone. A dysfunctional team can create challenges ranging from distrust and frustration to ineffective business decisions and outcomes.
Companies today cannot afford to view social media through a traditional lens or with only tactical methods. Their approach must be strategic and include customized stories and meaningful content to share through new media channels. Stakeholders want direct engagement and to actively take part in conversations and collaboration with their favorite brands.
Digital assets are a form of "data." In this course, we cover how to manage Digital Asset Management (DAM) as a “data creator” from many perspectives, with the core understanding that all data needs to be governed.
Persuasion and negotiation are skills that are paramount to the successful professional. The course will help you to apply persuasive techniques to your verbal and written messages in the workplace.
Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences. IMC incorporates advertising, public relations, direct marketing, promotions, and digital media through traditional and non-traditional channels to communicate to various publics.