Continuing and Professional Studies

Our certificate programs in Crisis Communication and Reputation Management, and Public Relations equip professionals with the tools to thrive in today’s dynamic communications landscape. From mastering clear, impactful communication to managing organizational crises and building strong reputations, these programs offer practical skills grounded in real-world applications. Designed for professionals at all levels, our courses provide the expertise needed to excel in diverse and evolving industries.

Crisis Communication and Reputation Management Certificate

The Rutgers Crisis Communication and Reputation Management Certificate is a six-month online program designed to equip professionals with essential skills to navigate crises and protect their organization's reputation. Explore real-world case studies, media strategies, and crisis planning essentials from seasoned professionals.

Public Relations Certificate

The Rutgers Public Relations Certificate is a six-month online program designed for PR professionals seeking to enhance their expertise and navigate the evolving PR landscape. The program covers topics such as social media management, PR measurement, advanced writing, and ethics, with hands-on learning through case studies and collaborative projects.

NEW! Advanced Creative Operations Silver Certificate (September 2024)

The Rutgers Advanced Creative Operations Silver Certificate is designed for seasoned professionals within creative operations seeking to elevate their careers and drive innovation within creative operations teams and organizations. This 12-week online program equips you with the tools and insights essential for professional growth and strategic leadership.

Digital content surrounds us in our professional and personal lives. The digital media boom has opened a flood of rich media content, including photos, video files, audio clips, animations, and many others that have become components of organizational assets. Organizing, classifying, and retrieving these digital assets is a challenge for organizations today. Digital Asset Management (DAM) is the practice of making such content accessible and available for all stakeholders within and beyond an organization. The need for effective management and retrieval of digital artifacts from corporations to museums continues to evolve and grow.

Digital Asset Management Bronze Certificate

Whether you are new to digital asset management or a seasoned veteran looking for advanced and continuing professional education, the Rutgers Digital Asset Management Bronze Certificate program is the first step to skill up in the world of DAM. This certificate includes six four-week online courses and is ideal for individuals aiming to delve deeply and comprehensively into the facets of DAM while bolstering their skills in their existing DAM positions or preparing for their next career advancement.

Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate 

The Rutgers Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week online program designed to provide a practical foundation in artificial intelligence fundamentals, strategy, and its applications within DAM. You'll gain the skills and knowledge needed for a content-oriented AI strategy to enable the integration and adoption of capabilities that are aligned with your organization's goals. 

NEW! Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate 

The Rutgers Digital Asset Management for Galleries, Libraries, Archives, and Museums (DAM for GLAM) Silver Certificate is a 12-week online program that delves deeply into the principles and practices integral to organizing, preserving, and sharing digital assets and collections. You’ll gain a holistic understanding of key strategies, including file standards, metadata utilization, workflow optimization, quality control, storage hierarchies, monitoring, and format migration.

NEW! Strategic Digital Asset Management (DAM) Operations Silver Certificate 

The Rutgers Strategic Digital Asset Management (DAM) Operations Silver Certificate is a 12-week online program tailored for those with professional fluency in DAM operations and graduates of the Rutgers DAM Bronze Certificate who are looking to enhance their understanding and management of the distinct types of assets that are crucial to DAM success. The curriculum covers video asset management, the capture and management of rights and permissions data, and technical DAM knowledge in areas including connected metadata, relational models, master data management (MDM) and more.