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Professional Development Studies
Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.
PDS offers four non-credit professional online certificate programs:
- Business and Managerial Communication
- Digital Asset Management (DAM)
- Professional Health Communication, NEW!
- Public Relations
Our new certificate program is for you if you are in the early or mid-stage of your healthcare career, if you aspire to a healthcare-related career, or if you want to pivot into this dynamic profession. Our certificate in Professional Health Communication uniquely combines communication, media literacy, and community engagement to help you enhance the skills needed to succeed in this dynamic profession. Our faculty and staff work with you on an individual basis to ensure you meet your professional development goals.
Earning Your Certificate
To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in. You are also welcome to take stand-alone courses that meet your career development needs.
PDS certificates and courses are:
- 100% online
- Four weeks long
- Instructor-led and self-paced
- Immediately applicable to your career
PDS Current Classes
This course recognizes the advances in globalization and diversity and analyzes cultural variability and its impact on workplace communications. You will examine diversity and how it impacts successful cross-cultural interactions, applying specific tools, knowledge, and skills needed to be an effective cross-cultural communicator.
Today’s PR professional has the opportunity to practice much more than media relations; thanks to the blending of digital with traditional media, we not only have more ways to reach our audiences, we have more ways to measure the outcomes of our efforts as well.
Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches, and once the initial goals are met, more challenges arise. Understanding how to prepare for, measure, and execute long-term operations and growth is essential. This course covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.
