Professional Development Studies

Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.

PDS offers three non-credit professional online certificate programs:

Earning Your Certificate

To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in.  You are also welcome to take stand-alone courses that meet your career development needs.

PDS certificates and courses are:

  • 100% online 
  • Flexible; complete course work around your schedule, from any time zone
  • Four weeks long
  • Interactive with your instructors and peers
  • Self-paced
  • Immediately applicable to your career

PDS Current Courses

Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets.

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In today's world, while image assets are very much alive and well - the exponential growth of video has quickly become an almost standard for communicating with our customers and communities. Traditionally, our DAM (digital asset management) systems have been optimized to handle image assets - but this is quickly shifting as organizations struggle to keep up with the rapidly increasing video consumption.

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From inducting a new staff member to providing performance feedback, communication matters. Employees want to feel a real connection to their boss and want to feel enthusiastic and engaged in their work. Employees who don’t know what’s expected of them can’t possibility perform to their potential.

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This course offers participants with an interest in public relations or organizational communications an opportunity to gain insight into the practice of strategic public relations and build the framework to implement an actionable, effective strategic PR plan.

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PDS Upcoming Courses

Metadata: it’s everywhere! When your digital content is documented and described, the search and reporting results are better. This course provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system (DAM).

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Everyone is a content creator these days. Businesses and organizations of all types rely on digital asset management systems (DAMs) to store content and enable internal and external resources to connect and share assets and information.

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The ability to communicate in a clear, concrete, and concise manner is crucial to your success. Every time you participate in a meeting, give a project status update, lead a conference call, or engage in conversation with an organizational leader in the hallway - these are all opportunities to showcase your communication skills and positively impact how you are viewed in your organization.

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In this course, public relations practitioners will explore theories of ethical reasoning and apply them to both simulated and personal ethical communication challenges.

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