Professional Development Studies

Professional Development Studies

Welcome to Professional Development Studies (PDS) at the School of Communication and Information (SC&I). Whether you are a young professional, new manager, or experienced executive you will find a wide array of continuing education programs that will help you enhance your skills and succeed in your career.

PDS offers three non-credit professional online certificate programs:

  • Business and Managerial Communication
  • Public Relations
  • Digital Asset Management (DAM)
  • And PDS is currently developing a certificate in Health Communication and Information

To earn your certificate, you must complete six courses. You can start our programs with any course in any month. The course schedule loops so that you can complete the program in six months no matter which month you start in.  You are also welcome to take stand-alone courses that meet your career development needs.

PDS certificates and courses are:

  • 100% online 
  • Four weeks long
  • Instructor-led and self-paced
  • Immediately applicable to your career

PDS Current Classes 

Persuasion and Negotiation

Persuasion and Negotiation

Instructor: Leo Bottary
Dates: February 3 - March 1, 2020

Persuasion and negotiation are skills that are paramount to the successful professional. The course will help you to apply persuasive techniques to your verbal and written messages in the workplace. In addition, you will learn how to prepare for and conduct effective negotiation techniques in your interpersonal communication interactions.

Integrated Marketing Communication image

Integrated Marketing Communication

Instructor: Denise Anderson
Dates: February 3 - March 1, 2020

Integrated marketing communication (IMC) is the way organizations plan and present unified and consistent messages to their target audiences. IMC incorporates advertising, public relations, direct marketing, promotions, and digital media through traditional and non-traditional channels to communicate to various publics. It is a holistic approach to marketing based upon an understanding of how consumers think, make decisions, and act. The purpose of this course is to assist professionals to learn how to develop a strategic IMC plan.

Successful Implementation of Digital Asset Management (DAM)

Successful Implementation of Digital Asset Management (DAM)

Instructor: David Lipsey
Dates: February 3 - March 1, 2020

Planning for successful Digital Asset Management (DAM) has one meaning the day DAM launches, and once the initial goals are met, more challenges arise. Understanding how to plan for long-term operations and growth is essential. This course covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.