Application Deadlines |
Full Program Cost and Discounts |
|---|---|
Fall 2025: Oct. 6, 2025 – Jan. 11, 2026 |
$3.285
|
Spring 2026: April 6 - June 28, 2026 |
$3.285
|
Monthly payment option: $1,095 per month for 3 months
The Rutgers Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate is a 12-week online program designed to provide a practical foundation in artificial intelligence fundamentals, strategy, and its applications within DAM. You'll gain the skills and knowledge needed for a content-oriented AI strategy to enable the integration and adoption of capabilities that are aligned with your organization's goals.
Discover how AI can revolutionize the content lifecycle and increase value—automate workflows, improve search and discovery, enable hyper-personalization, brand integrity, decrease time to market, mitigate risk, and supercharge insights and analytics. Through real-world case studies, you'll explore how organizations successfully apply AI to optimize their DAM strategies and drive efficiency.
By completing this certificate, you'll gain the expertise to implement and evolve AI capabilities within your DAM ecosystem with expert insights to navigate the rapidly evolving landscape of AI and emerge as a leader in the field.
This Silver Certificate is ideal for experienced DAM professionals across industries who are looking to integrate AI into their workflows, enhance their expertise, and empower their teams to unlock the full potential of their digital assets.
The DAM and AI Silver Certificate is designed for those with current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies or who have earned the Rutgers Digital Asset Management Bronze Certificate.
You'll develop a sound conceptual understanding of AI and Digital Asset Management through an asset management lens that focuses on connecting critical concepts to deliver measurable results. The Fundamentals of AI and Digital Asset Management will teach you how to use AI to improve content organization, management, and distribution processes.
You'll discover how to integrate key AI strategies into management and leadership insights that support your organization’s goals in AI and DAM: Leading Change and Workflow Transformation. You'll dive into the trends, applications, benefits, and risks associated with AI-Enabled Workflow Strategies and explore the origins, evolution, and limitations of AI to implement it effectively in your organization.
Pay in full:
It’s quick and easy! Registration is on a first-come, first-served basis.
Seek Employer Support
Many employers support the upskilling costs of this certificate program. Connect with your human resources department to understand your organization’s policy, and reach out to cps@comminfo.rutgers.edu regarding your next step.
Pay by Credit or Debit Card
Once you enroll in the program, a member of the CPS team will provide you with a link to the program and course registration. You may purchase this certificate’s bundled tuition savings or the monthly course rate. Online registration is completed with a credit or debit card. Registration is complete when your credit or debit card information is processed.
SallieMae loans may be suitable for you
Step 1: Apply here https://www.salliemae.com/
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to cps@comminfo.rutgers.edu to complete your registration.
Students within Continuing and Professional Studies are not considered matriculated Rutgers University students and therefore are not eligible for Rutgers University’s financial aid.
For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169
