NEW! Digital Asset Management: DAM and AI Silver Certificate

Program Cost and Schedule
The cost of the 12-week certificate is $3,285.

Winter 2024 Cohort: January 2 - March 24, 2024
Spring 2024 Cohort: April 1 - June 30, 2024
Fall 2024 Cohort: September 30 - December 29, 2024

The Digital Asset Management (DAM) and Artificial (AI) Silver Certificate is designed to provide a practical grounding in AI fundamentals, strategy, and its application for DAM through the completion of three courses. The certificate runs over 12-weeks. 

You will gain the skills and knowledge you need to lead well-informed program planning and scoping to identify the opportunities of AI in DAM by understanding how AI can support your organization’s goals and journey.

The certificate will teach you how to use AI to assess and improve your organization's DAM processes and results. You will learn about the different ways that AI can be used in DAM, including automatic tagging and categorization, content search and discovery, recommendations and personalization, workflow automation, risk mitigation, analytics, and reporting.

You will also learn about case studies of how other organizations have used AI to improve their DAM. By completing this certificate, you will be able to develop a plan to introduce new AI capabilities to your organization and/or improve existing possibilities to improve your organization's DAM effectiveness. A key intention is to also give DAM Leaders insights to navigate the rapidly evolving landscape of AI and emerge as leaders in the field.

This silver certificate is valuable for professionals in any industry who use or plan to use AI in conjunction with DAM to manage their digital assets. It is also valuable for organizations that are looking to upskill overall capabilities to improve the value of existing DAM workflows and overall capabilities.

Program Details


Individuals who have completed the Digital Asset Management Bronze Certificate or current professional fluency in DAM operations and a minimum of three years' experience working in DAM or its immediate adjacencies.

What You Will Gain

Strategic Insights: Learn The Fundamentals of AI and Digital Asset Management and how to use AI to improve how your organization content organization, management, and distribution processes. Discover how to integrate key AI strategies into management and leadership insights that support your organization’s goals.

Conceptual Understanding: Develop a sound conceptual understanding of AI and Digital Asset Management through an asset management lens that focuses on connecting critical concepts to deliver measurable results.

Practical Application: Dive into the trends, applications, benefits, and risks associated with AI Enabled Processes and Workflows. Explore the origins, evolution, and limitations of AI to implement it effectively in your organization.

Key Learning Objectives

  • Build the ability to articulate a clear and compelling vision for how AI and DAM can be used to achieve organizational goals.
  • Evaluate the potential benefits and risks of using AI in DAM, and develop a plan to mitigate risks and maximize benefits.
  • Implement AI solutions in your DAM that are aligned with your organization's goals and objectives
  • Develop understanding of fundamental concepts of AI and DAM
  • Identify the different ways that AI can be used to improve DAM efficiency, impact, and insights
  • Establish a comprehensive plan for using AI to improve your organization's DAM ROI
  • Monitor and evaluate the performance of AI solutions in your DAM
  • Develop strategic communication skills to convey the value and limitations of AI and DAM

Upon Completion, You Will Earn

  • DAM Silver Certificate
  • DAM Silver Digital Badge
  • Continuing Education Units- CEU’s
  • Transcript
  • Invitation to our next Stepping Stone event
Are you prepared to embark on the next phase?
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