Regina Marchi studies alternative forms of media, political communication and civic engagement, focusing on populations historically marginalized from official politics and news media due to their race, ethnicity, social class, immigration status, gender or age. She has spoken nationally and internationally at scholarly conferences, universities and other venues, and has been interviewed by a variety of media outlets. She has traveled extensively throughout the Americas, Europe, Asia, and Africa observing a wide variety of media practices and cultural communication rituals. Prior to life in academia, she worked as a journalist in the U.S. and Central America and as a community organizer regarding health and environmental justice issues. She is an affiliated faculty member in the Department of Latino and Caribbean Studies, the Center for Latin American Studies, and the Center for Race and Ethnicity.
University of California San Diego
San Francisco State University
M.A., English Literature
B.A., English Literature and Rhetoric
Regina Marchi's research focuses on the intersections of media, culture, and politics. She is particularly interested in how traditionally disenfranchised communities, be they economically, linguistically, racially, ethnically, or politically marginalized, have been portrayed in the mainstream media over the decades and how these groups have utilized media to advocate for civil rights and fuller democratic participation. She has also written on community radio and social media.
Professor Marchi's latest book "Young People and the Future of News: Social Media and the Rise of Connective Journalism" (Cambridge University Press: 2017) is co-authored with Lynn Schofield Clark and introduces the concept of "connective journalism." This refers to the social media practices through which youth share stories, links, photos, videos and other "artifacts of engagement" that are precursors to civic participation. As youth share such artifacts to express their personal experiences, perspectives and feelings on public issues, they create emotional engagement with current political events, hailing like-minded others into counterpublics that are capable of collective and connective action. Marchi's first book, "Day of the Dead in the USA: The Migration and Transformation of a Cultural Phenomenon," examines the ways in which Chicano and other Latino artists and activists have used public art, collective ritual, and other alternative forms of media to express cultural identity, create community, and advocate for political rights.
Centers, Labs, Working Groups, and Clusters
- Social Media & Society Cluster
- SC&I Youth Cluster
- Power & Inequality in Technology and Media Working Group
- Digital Ethnography Working Group
Marchi, R. (2018). “Media and Social Movements,” in Mediated Communication, DeGruyter Press.
Marchi, R. and L.S. Clark (2018). Social media and connective journalism: The formation of counterpublics and youth civic participation, Journalism: Theory, Practice and Criticism. Online: DOI: 10.1177/1464884918807811
Marchi, R. and L.S. Clark. (2017). Young People and the Future of News: Social Media and the Rise of Connective Journalism. Cambridge University Press.
Marchi, R. (2016). News Translators: Latino Immigrant Youth, Social Media and Citizenship Training. Journalism & Mass Communication Quarterly.
Marchi, R. (2009). Day of the Dead in the USA: The Migration and Transformation of a Cultural Phenomenon. New Brunswick. NJ: Rutgers University Press.
Awards & Recognitions
2018 James W. Carey Award for Media Research, Couch Center for Social and Internet Research
2018 Nancy Baym Top Book Award, Association of Internet Researchers
2018 Distinguished Achievement in Research Award, Department of Journalism and Media Studies, Rutgers
2018 Visiting Scholar, University of Venice Ca' Foscari, Venice, Italy
2016 George Washington Medal of Honor for Public Communication
2015 Latin American Research Award, Association for Educators in Journalism and Mass Communication
2010 National James W. Carey Award for Media Research, Carl Couch Center for Internet and Social Media
2010 International Latino Book Award for Best History/Political Book Day of the Dead in the USA:
2010 Rutgers University Faculty Leadership in Diversity Award, Office of the President, Rutgers University
2010 Distinguished Achievement in Research Award, Department of Journalism and Media Studies
2009 Marsico Visiting Scholar, Estlow International Center for Journalism and New Media, University of Denver
2009 Visiting Fellow, Global Seminar on Religion, Media and Culture, University of Ghana, Legon
2009 Distinguished Achievement in Research Award, Department of Journalism and Media Studies
2008 Distinguished Achievement in Teaching Award, Department of Journalism and Media Studies
Marchi, R. 2021. Migration, Gentrification and Meaningful Properties: Bathtub Madonnas as media in an Italian-American neighborhood in transition, Visual Communication Quarterly, 28:1, 3-18.
Clark, LS and Marchi, R. 2019. “Storytelling the Self into Citizenship: How social media practices facilitate adolescent and emerging adult political life,” in Z. Papacharissi (Ed.), A Networked Self: Birth, Life, Death, pp. 69-89. New York: Routledge.
Marchi, R. 2018. Religion and Cultural Pluralism: Day of the Dead in Latin America and the United States. Berkley Center for Religion, Peace and World Affairs, Georgetown University.
Marchi, R. 2016. Review of: Crafting Identity: Transnational Indian Arts and the Politics of Race in Central Mexico, Tucson, AZ: University of Arizona Press (2015), The International Journal of Communication, v. 10, 812-817.
Marchi, R. 2015. Legendary Locals of East Boston. Charleston, South Carolina: Arcadia/The History Press.
Marchi, R. 2014. “The Moral Economy of Latino Art and Ritual” in M. Mattern and N. Love (Eds.), Doing Democracy: Activist art and cultural politics, pp. 75-95. Albany, NY: SUNY Press.
Marchi, R. 2013. "With Facebook, blogs and fake news, teens reject journalistic 'objectivity,'" Journal of Communication Inquiry 36(3): 246-262.
Marchi, R. 2013.“Hybridity and Authenticity in US Day of the Dead,” Journal of American Folklore,126 (501): 272-301.
Marchi, R. 2012. “From Disillusion to Engagement: Minority teen journalists and the news media,” Journalism: Theory, Practice and Criticism, 13(8): 750-765.
Marchi, R. 2010. “Chicano Art as Alternative Media: Its influence on US society and beyond.” The International Journal of the Arts in Society. 4(5): 447- 464.
Marchi, R. 2009. “Z-Radio, Boston: Teen journalism, political engagement, and efforts to democratize the airwaves,” Journal of Radio and Audio Media, 16(2): 127-143.
Marchi, R. 2008. “Race and the News: Coverage of MLK Day and Día de los Muertos in two California dailies,” Journalism Studies, 9 (6): 925-944.
Marchi, R. 2006. “El Día de los Muertos in the USA: Cultural ritual as political communication,” in J. Santino (Ed.) Spontaneous Shrines and the Public Memorialization of Death, pp. 261-283. New York, NY: Palgrave MacMillan.
Marchi, R. 2005. “Reframing the Runway: A case study of the impact of community organizing on news and politics,” Journalism: Theory, Practice and Criticism, 6(4): 465-485.
- Children and Media
- Civil Society
- Collective Memory
- Community Engagement
- Community-Based Research
- Critical Media and Information, Culture, and Society
- Digital Inequality
- Justice and Society
- Marginalized and Under-represented Populations
- Media and Politics
- Media and Power
- Media and Social Justice
- Political/Civic Engagement
- Popular Culture
- Qualitative Research
- Race and Ethnicity
- Social Justice
- Social Media
- Social Media and Society
- Social Movements
- Urban Community
- Urban Media
- Young Adults