Brent Ruben and Ralph Gigliotti ’17 coauthor new book, “Leadership, Communication and Social Influence: A Theory of Resonance, Activation, and Cultivation”
In an age of heightened and polarized ideologies and viewpoints from the workplace to national politics, Ruben and Gigliotti encourage readers to engage in critical self-reflection about the dynamics of social influence in our personal and professional lives, and the responsibility we each bear as agents of social influence.