Diao, F., & Yanovitzky, I. (2005, November). Effect of social context in processes of social influence: A comparison of personal and social motivations to engage in physical activity. Paper presented at the Annual Convention of the National Communication Association, Boston, MA.

Yanovitzky, I. (2006, November). A priming-based approach to the design of persuasive messages. Paper presented at the Annual Convention of the National Communication Association, San-Antonio, TX.

Yanovitzky, I. (2008, November). Communication and normative influence: New approaches. Paper presented at the Annual Convention of the National Communication Association, San-Diego, CA.

Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S., Hecht, M., & Yanovitzky, I. (2011, April). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research. Paper presented at the DC Health Communication Conference, Fairfax, VA.

Greene, K., Magsamen-Conrad, K., Yanovitzky, I., Elek, E., Banerjee, S. C., & Hecht, M. (2011, May). Measurement issues in media literacy research: Development of measures grounded in behavior change and persuasion theory. Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC.

Elek, E., Greene, K., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M., & Yanovitzky, I. (2011, November). Perceptions and effects of a brief media literacy intervention targeting adolescent alcohol use: Differences by gender and sensation seeking tendency. Poster presented at the annual meeting of the American Public Health Association, Washington, DC.

Banerjee, S. C., Greene, K., Yanovitzky, I., Bagdasarov, Z., Choi, S. Y., & Magsamen-Conrad, K. (2011, November). Adolescent egocentrism and tanning bed use: Is the relationship direct or mediated? Poster presented to the Health Communication division of the National Communication Association Conference, New Orleans, LA.

Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S., Hecht, M., & Yanovitzky, I. (2011, November). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research. Poster presented at the annual meeting of the American Public Health Association, Washington, DC.

Das, S. S., & Yanovitzky, I. (2011, November). A Balancing Act: How Parents Negotiate Norms Related Tension with their Children. Poster presented at the Annual Conference f the National Communication Association, New Orleans, LA.

Yanovitzky, I. (2011, November). Rules to live by: On the value of studying social norms from a communication perspective. The 2011 George Gerbner Lecture in Communication, The Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA.