Pavlik, John V., John Vastyan and Michael F. Maher, "Using Readership Research to Study Employee Views," Public Relations Review (College Park, MD), Volume 26, Number 2, 1990: 50-60.

Rotfeld, Herbert J., Patrick R. Parsons, Avery M. Abernathy and John V. Pavlik, "Television Station Standards for Acceptable Advertising," The Journal of Consumer Affairs (Madison, WI), Volume 24, Number 2, Winter 1990: 392-410.

Gailliard, B. M., & Jahn, J. L. S. What am I going to do with my life?: Millennials and the career choice process. Submitted to Journal of Vocational Behavior.

Pavlik, John, John Finnegan, Daniel Strickland, Charles T. Salmon, K. Viswanath and Daniel B. Wackman, "Changes in Complexity of Cognitive Structure: An Analysis of Data from the Minnesota Heart Health Program," Health Communication, Volume 4, Number 4, 1992

Pavlik, John V., “Travels on the Information Highway: New Media Technology and Public Relations,” Marketing, 1993, Volume 25, Number 4: 33-8.

Miller, Timothy R. and John V. Pavlik, "Year One--Presidential Coverage by the Numbers," Media Studies Journal, Volume 8, Number 2, Spring 1994: 42-52

Pavlik, John V., "New Media Offer Growing Job Prospects," Nieman Reports, Volume 50, Number 2, Summer, 1996: 26-28.

Pavlik, John V., "Television News: A Crisis of Opportunity," Television Quarterly, 1996, Volume 28, Number 1: 21-29.

Pavlik, John V., "Competition: Key to the Communications Future," Television Quarterly, 1996, Volume 28, Number 2: 35-44.

Pavlik, John V., “Journalism Ethics and the New Media,” Media Ethics, Spring 1998, Volume 9, Number 2: 12-14.