Pavlik, John V.  “Understanding the Popularity of Social Media:  Flow Theory, Optimal Experience, and Public Media Engagement.” For Produsing Theory in a Digital World: The Intersection of Audiences and Production in Contemporary Theory, editor Rebecca Ann Lind (Peter Lang, 2015).

Akbar, Fatema, Ingmar Weber, Zahra Babar and John V. Pavlik, “Politicization of Migrant Communities in the GCC as Seen on Twitter,” Chapter in Social Media in the Middle East.  Michael H. Prosser, Adil Nurmakov, Ehsan Shahghasemi, Coeditors (forthcoming in 2016 Dignity Press).

Pavlik, John V. “Data, Algorithms and Code: Implications for Journalism in the Digital Age.” Chapter in The Routledge Companion to Digital Journalism Studies. Bob Franklin and Scott A. Eldridge II, Editors (forthcoming in 2016 Routledge).

Pavlik, John V. and Jackie O. Pavlik, “Understanding Quality in Digital Storytelling:  A Theoretically Based Analysis of the Interactive Documentary.” Chapter in GCA15 conference book, Mike Friedrichsen and Yahya Kamalipour, Editors (Berlin: Springer Science+Business Media; forthcoming in 2016).

Pavlik, John V. Public Relations: What Research Tells Us, (Beverly Hills, CA: Sage, 1987; translated into Spanish, La Investigacion en Relaciones Publicas, by Gestion, 2000).

Pavlik, John V. and Everette E. Dennis (editors), Demystifying Media Technology: A Freedom Forum Center Reader.  (Mountain View, CA: Mayfield Publishing, 1993).

Pavlik, John V. and Frederick Williams, The People's Right to Know: Media, Democracy and the Information Highway, (Lawrence Erlbaum Associates, 1994).

Chang, Shih-Fu, Dimitris Anastassiou and Alexandros Eleftheriadis and John V. Pavlik (editors) Video on Demand Systems: Technology, Interoperability and Trials (Kluwer Academic Publishers, 1997).

Pavlik, John V. New Media Technology: Cultural and Commercial Perspectives, (Needham Heights, MA: Allyn & Bacon, Second Edition, 1998; First Edition, 1996).

Pavlik, John V. Journalism and New Media (New York: Columbia University Press, June 2001).