Keith, S. (2010). Shifting circles: Re-­‐conceptualizing Shoemaker and Reese’s theory of a hierarchy of influences on media content for a new-­‐media era. Second-­‐place paper, “New Media Theory: How Far Have we Traveled?” a conference co-­‐sponsored by the Texas Tech Convergent Media Resource Center and the Communication Technology Division of the Association for Education in Journalism and Mass Communication, April 16, Texas Tech University, Lubbock, Texas