This four-week online Media Engagement course will introduce several key strategies a communications professional should consider during a crisis. When faced with a crisis, the goal is to help minimize the potential reputational risk. The response should either maintain or restore confidence in the company among internal and external stakeholders. Through relevant lectures, readings, and content, reflection questions and discussions, and the development of applicable tools/resources, this course will help prepare students to more confidently evaluate and engage media as part of the recommended crisis response strategies.

In Communication During a Crisis, students will understand branding and related communication strategies applied during crisis events, including key messaging and other tools for internal and external crisis communication. Students will develop a comprehensive set of techniques for responding to active crisis scenarios. As part of the crisis response strategies, students will also reflect on and assess the role of new and traditional media for an effective crisis responses.

This 4-week online Crisis Response Strategy course will introduce several key strategies a communications professional should consider when faced with a crisis to help minimize the potential reputational risk and re-instill the confidence in the company amongst its colleagues and consumers.

Crisis communication planning is the bedrock for formulating your organization’s anticipation of and reaction to crisis situations. When endorsed by the highest tiers of an organization, item powers communication leaders to drive their decision making with confidence and to have the toolkit needed to protect an organization’s reputation and outcome management. This course will guide students in researching, developing, and gaining adoption of a crisis communication management plan for their selected organization.