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The reality of organizations today is that you will likely work on a team, if not many! A highly functioning team arrives at solutions and results that are better than any individual could have achieved alone. A dysfunctional team can create challenges ranging from distrust and frustration to ineffective business decisions and outcomes. In this course you will learn the best practices for building and leading high-performing teams.
Persuasion and negotiation are skills that are paramount to the successful professional. The course will help you to apply persuasive techniques to your verbal and written messages in the workplace. In addition, you will learn how to prepare for and conduct effective negotiation techniques in your interpersonal communication interactions.
Digital assets are the essential building blocks of today’s digital world. Digital assets are images, videos, graphics, or any other digital file and the metadata that describes these assets. Digital Asset Management (DAM) is the blend of software and business practices to manage these many digital assets. This course provides the foundational understanding of the concepts, components, and organizational values expected of a DAM system.
Digital assets are a form of "data." In this course, we cover how to manage Digital Asset Management (DAM) as a “data creator” from many perspectives, with the core understanding that all data needs to be governed. In DAM, data governance is an important component for managing and mitigating risk and ensures ongoing alignment with the overall business or organizational roles.
Metadata: it’s everywhere! When your digital content is documented and described, the search and reporting results are better. This course provides the foundational insights into the various types of metadata available for inclusion in a Digital Asset Management system (DAM)
Integration and the Content Landscape for Digital Asset Management (DAM) explains how DAM interacts with product information or collections information management, web/print publishing, social media, marketing resource management, enterprise resource planning (ERP), and other systems. Application programming interfaces (API), micro services, and partnering with IT are central to getting started and being ready to keep up.
The Creative Operations and Everyday Workflows with Digital Asset Management (DAM) course explores how DAM, creative operations, and workflows within an organization come together to streamline business processes.
The course Successful Implementation of Digital Asset Management (DAM) covers how to plan for enduring success with DAM, including the Digital Asset Management Capability Maturity Model--the industry's best guide and tool for success.
In today’s fast-paced digital world, communication professionals need to write persuasively while maintaining accuracy and knowledge of their multiple audiences. Once the content is produced, communication professionals need to understand and utilize various media and marketing tools to distribute their messages. This course is ideal for the Public Relations or Marketing Communication professional with some practical writing experience who wants to focus and hone those skills to bring them to the next level.
In this course, public relations practitioners will explore theories of ethical reasoning and apply them to both simulated and personal ethical communication challenges. By the end of the course, each student will have learned how to better negotiate ethical challenges, examined how to chart paths through the grey areas of ethics, and prepared a practical guide to ethical decision making, consistent with their personal values and appropriate to their practice of communication.