Itzhak Yanovitzky Photo


Associate Professor of Communication and Communication Area Coordinator for the Ph.D. Program


AnB 251

Itzhak Yanovitzky is an expert in the areas of strategic health communication (persuasion, social marketing, and campaigns), knowledge transfer, and program evaluation. He has over 20 years of experience working with individual and institutional stakeholders in the public health sector to develop, implement, and evaluate strategic communication programs. He is also an Associate Member of the Faculty of the Rutgers School of Public Health.


The Annenberg School for Communication, University of Pennsylvania
Ph.D., Communication

University of Haifa, Israel
M.A., Sociology

University of Haifa, Israel
B.A., Sociology and Political Science


Much of Itzhak Yanovitzky’s current research work is focused on enhancing the capacity of individuals and communities to acquire and use the information, tools, and resources they need to initiate, implement, and support sustainable change (whether individual or social). 

Research Keywords

Centers, Labs, and Clusters

Funded Projects

William T. Grant Foundation, Tracking Policymakers’ Acquisition and Use of Research Evidence Regarding Childhood Obesity in the News Media, PI ($457,862) 2016-2018.

Selected Publications

Yanovitzky, I. (2016). The American Medicine Chest Challenge: Evaluation of a drug take-back and disposal campaign. Journal of Studies on Alcohol and Drugs, 77(4), 549-555. Print

Yanovitzky, I., & Greene, K.G. (2009). Quantitative methods and causal inference in media effects research. In R. Nabi, & M. Oliver (Eds.), Sage Handbook of Mass Media Effects (pp. 35-52). Thousand Oaks, CA: Sage publications. Print.

Yanovitzky, I., & Rimal, R. N. (2006). Communication and normative influence. Communication Theory, 16(1), 1-6. Print.

Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and Program Planning, 28, 209-220. Print.

Yanovitzky, Itzhak, and Jo Stryker. “Mass Media, Social Norms, and Health Promotion Efforts: A Longitudinal Study of Media Effects on Youth Binge Drinking.” Communication Research 28.2 (2001): 208–239. Print.

Awards & Recognitions

Mentor of the Year Award, Aresty Research Center for Undergraduates, Rutgers University, 2009