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Public Relations Specialization
The Public Relations specialization is designed for those public relations professionals to enhance their professional credentials or those who wish to enter this fast-growing and dynamic profession. We explore the competencies needed to be an effective public relations practitioner in this dynamic, complex and social-driven environment. We offer you both the emerging theories of the practice of public relations as well as the skills you need to have to compete successfully in this profession. Many of our courses are taught by highly experienced senior public relations practitioners.
Specialization Core Requirements (9 credits)
- 545 Public Relations Management
- 5XX Public Relations Strategy
- 576 Public Relations Effectiveness: The Use of Analytics
Electives (15 Credits)
These courses are recommended for this specialization.
- 17:194:518 Persuasion and Advocacy
- 17:194:525 Internships
- 17:194:542 Interorganizational Relationships and Stakeholder Communication
- 17:194:546 Social Media
- 558 International PR
Cross-listed Ph.D./MCM Courses (as offered by semester)
Special Topics Courses (as offered by semester):
- 580 Crisis Communication
- 566 Small-Group Communication
- 572 Non-Profit Organizations
- 577 Creating Social Impact: A Stakeholder Framework Approach
“I would love to pursue a career in lifestyle public relations and I know it will be more than just a job for me. SC&I is the reason for my interest in this field and I know it will be the reason I achieve my goals. Every professor I have come in contact with has tried to help me in one way or another and this has continued at the graduate level.”