Aronczyk, Melissa. 2010 “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1–26 in Blowing up the Brand: Critical Perspectives on Promotional Culture, Melissa Aronczyk and Devon Powers (Eds). New York: Peter Lang.

Aronczyk, Melissa. 2013 “The Transnational Promotional Class and the Circulation of Value(s).” Pp. 159–174 in The Routledge Companion to Advertising and Promotional Culture, Matthew McAllister and Emily West (Eds.). New York: Routledge.

Forthcoming “Internet Governance and Nation Branding” (first author, with Stanislav Budnitsky). In The Net and the Nation-State, Uta Kohl (Ed.). Cambridge University Press.

Aronczyk, Melissa. Forthcoming “Raw Materials: Natural Resources, Technological Discourse, and the Making of Canadian Nationalism.” In National Matters: Materiality, Culture and Nationalism, Geneviève Zubrzycki (Ed.). Stanford University Press.

Aronczyk, Melissa. 2005 “SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall). Electronic publication.

Aronczyk, Melissa. 2008 “Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41–65. Reprinted in: Globalization and Culture, ed. Manfred Steger. Edward Elgar Pub (2012); Transnational Political Spaces, ed. Jan Helmig. Frankfurt am Main/New York: Campus Verlag (2009); Nation Branding: Concepts and Country Perspectives, eds. Nishit Kumar and Anil Varma. Hyderabad, India: Icfai University Press (2010).

Aronczyk, Melissa. 2010 “Providing Emotions since 1534: The Politics of Visibility in Quebec’s Tourism Brand.” Quebec Studies 48 (Fall/Winter): 35–52.

Aronczyk, Melissa. 2014 “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.

Aronczyk, Melissa. 2015 “Branding History at the Canadian Museum of Civilization” (first author, with Miranda Brady). Canadian Journal of Communication 40.2: 165–184. Lead article.

Aronczyk, Melissa, and Maria I. Espinoza. 2022. A Strategic Nature: Public Relations and the Politics of American Environmentalism. New York: Oxford.