Aronczyk, Melissa. 2013 “The Transnational Promotional Class and the Circulation of Value(s).” Pp. 159–174 in The Routledge Companion to Advertising and Promotional Culture, Matthew McAllister and Emily West (Eds.). New York: Routledge.

Forthcoming “Internet Governance and Nation Branding” (first author, with Stanislav Budnitsky). In The Net and the Nation-State, Uta Kohl (Ed.). Cambridge University Press.

Aronczyk, Melissa. Forthcoming “Raw Materials: Natural Resources, Technological Discourse, and the Making of Canadian Nationalism.” In National Matters: Materiality, Culture and Nationalism, Geneviève Zubrzycki (Ed.). Stanford University Press.

Aronczyk, Melissa. 2005 “SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall). Electronic publication.

Aronczyk, Melissa. 2008 “Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41–65. Reprinted in: Globalization and Culture, ed. Manfred Steger. Edward Elgar Pub (2012); Transnational Political Spaces, ed. Jan Helmig. Frankfurt am Main/New York: Campus Verlag (2009); Nation Branding: Concepts and Country Perspectives, eds. Nishit Kumar and Anil Varma. Hyderabad, India: Icfai University Press (2010).

Aronczyk, Melissa. 2010 “Providing Emotions since 1534: The Politics of Visibility in Quebec’s Tourism Brand.” Quebec Studies 48 (Fall/Winter): 35–52.

Aronczyk, Melissa. 2014 “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.

Aronczyk, Melissa. 2015 “Branding History at the Canadian Museum of Civilization” (first author, with Miranda Brady). Canadian Journal of Communication 40.2: 165–184. Lead article.

Aronczyk, Melissa, and Maria I. Espinoza. 2022. A Strategic Nature: Public Relations and the Politics of American Environmentalism. New York: Oxford.

Aronczyk, Melissa. 2012 “Cultures of Circulation” (with Ailsa Craig). Special Issue of Poetics: Journal of Empirical
Research on Culture, the Media and the Arts, 40.2 (Spring).