Leaders and instructors with the Rutgers School of Communication and Information Continuing and Professional Studies Department (CPS) attended the Henry Stewart Digital Asset Management (DAM) Conference, the West Coast’s leading conference dedicated to digital asset management, March 19-20 in Los Angeles, California. During the Stepping Stone dinner on March 18, CPS recognized the 62 recent graduates of the Digital Asset Management Bronze Certificate program, 27 of whom were in attendance.

“The Stepping Stone dinner unites recent graduates and CPS's DAM instructors in celebration and networking within the DAM industry, culminating in the pinning ceremony,” said CPS Director Julie Johnson, Ed.D. “Graduates travel from near and far to receive either the Rutgers DAM Bronze or Rutgers DAM Silver pin, signifying their completion of the program. This special event provides an opportunity for graduates to reflect on how their professional studies experience has shaped their professional journey.”

“DAM LA 2024: The Art and Practice of Managing Digital Media” focused on content related to metadata, end-to-end integration, artificial intelligence, omnichannel publishing, programmable media, creative operations, workflow automation, corporate archives, governance, return on investment, rights management, employee engagement, master data management, video workflow, and more. CPS participants included Digital Asset Management program co-founders and Co-Academic Directors for Digital Asset Management Certificate Programs David Lipsey and Yonah Levenson and lecturers Neil Bilow, Christina Gibbs, Thomas Stilling, and Kara Van Malssen.

Rutgers Continuing and Professional Studies at SC&I offers a suite of DAM programs. The Rutgers Digital Asset Management Bronze Certificate is a six-month, asynchronous, fully online certificate program. CPS's silver certificates, also asynchronous, are 12 weeks in duration. The DAM and AI Silver Certificate is led by program developer Thomas Stilling and instructors Santiago Gonzalez and Misti Vogt. In the summer and fall of 2024, CPS will continue to expand its silver certificate offerings with two programs: Strategic DAM Operations Silver Certificate and DAM for GLAM Silver Certificate. Clair Carter-Ginn has joined CPS as program developer of our latest program initiative, Advanced Creative Operations Silver Certificate, which will launch at the end of September 2024. The next Stepping Stone dinner, to be held in New York City on October 22, 2024, will recognize Bronze and Silver CPS graduates.

Each of these professional studies programs allow enrollees to build confidence and close skill gaps to advance their careers while benefiting from instruction taught by professionals across the globe who are expert leaders in their fields.