Digital Asset Management Bronze Certificate

Digital content surrounds us in our professional and personal lives. The digital media boom has opened a flood of rich media content, including photos, video files, audio clips, animations, and many others that have become components of organizational assets. Organizing, classifying, and retrieving these digital assets is a challenge for organizations today. Digital Asset Management (DAM) is the practice of making such content accessible and available for all stakeholders within and beyond an organization. The need for effective management and retrieval of digital artifacts from corporations to museums continues to evolve and grow.

Whether you are new to digital asset management or a seasoned veteran looking for advanced and continuing professional education, the suite of DAM certificate programs is for you as you skill up into the world of DAM. Start your journey with the DAM Bronze Certificate program as cohorts begin each quarter and include six four-week courses. An internationally renowned team of instructors teaches your cohort through 100% online, flexible, asynchronous, and self-paced coursework, allowing you to complete your coursework around your schedule from across the globe.

In addition to the rich course content, your enrollment in this certificate program will open a new world of networking opportunities through regular webinars, colloquia, and access to a private LinkedIn group filled with resources, discussion, and an active job board, all designed to leverage your learning for your professional next step.

Graduates of the Rutgers Digital Asset Management (DAM) Bronze Certificate program will be invited to the spring or fall Stepping Stone dinner in Los Angeles or New York City.

The Digital Asset Management (DAM) Bronze Certificate is designed for those looking to raise their DAM knowledge and skills or transition into digital asset management as an exciting career from related fields such as IT, marketing, and library sciences. We always welcome seasoned professionals looking to update their skills with the latest technologies and best practices.

• Digital asset managers, DAM coordinators, media handlers, corporate librarians, and anyone involved with creating, managing, and using digital assets in everyday work or for long-term archiving and preservation
• Content staff involved in artificial intelligence who must correctly manage the uses of AI
• Archivists, librarians, and corporate records managers with responsibility for the long-term archiving, reference, and preservation of digital assets
• Information Technology (IT), marketing, and library science professionals looking to transition into digital asset management (DAM)
• Project and team leaders responsible for the implementation and maintenance of digital asset systems
• Data and systems analysts who must plan for future digital data and storage needs
• Content administrators who must ensure compliance with rights, copyright, and data protection laws
• Brand managers, creative staff, internal and external agency professionals, and trade partners who need ready and secure access to the correct assets when they need them and in the format(s) required

In the Evolving World of Digital Asset Management, you’ll explore the foundational concepts, components, and organizational values expected of every DAM system, as well as the ten core characteristics required for managing DAM system success. In Data Governance for Digital Asset Management, you’ll receive a comprehensive overview of DAM governance and learn how to develop and implement a DAM governance plan. In Metadata for Digital Asset Management, you’ll learn what metadata to include in a new DAM system, who fills out the metadata fields for your company’s systems, and what happens to that metadata. In Integration and the Content Landscape for Digital Asset Management, you’ll learn the techniques for keeping alert for ever-present changes in the digital landscape that are key as technology and organizational needs evolve and change. In Creative Operations and Everyday Workflows with Digital Asset Management, you’ll explore how DAM, creative operations, and workflows within an organization come together to streamline business processes. In Successful Implementation of Digital Asset Management, you’ll explore advanced concepts in understanding the role of DAM in business risk mitigation and the innovations in realizing the economic impact of assets, metadata, and an infonomics perspective.

• Understand the variety and meaning of digital assets and identify how digital assets are used
• Develop expertise in implementing and maintaining digital asset management (DAM) systems, with a focus on efficiency, accessibility, and the persistence of change
• Gain insight into the role of digital assets as fundamental components within the broader content ecosystem, recognizing their significance in the evolving technology landscape
• Explore how digital asset management (DAM) interacts with various systems such as product information systems (PIM), content management systems (CMS), web/print publishing, social media, marketing resource management, and enterprise resource planning (ERP), among others
• Learn key metadata principles and how to define essential metadata for a DAM system
• Analyze your own or existing case studies and real-world examples to improve the performance of teams involved in creating and using digital assets
• Devise and execute a robust DAM governance framework encompassing principles, stakeholder engagement, and risk management to proficiently oversee digital asset repositories
• Enhance your digital collaboration skills across teams, optimizing and measuring digital asset investments, driving digital transformation initiatives, and championing metadata standards

For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169