Behavioral Informatics Lab

The Behavioral Informatics Lab looks at multiple problems at the intersection of Big Data Analytics, Computational Social Science, and Multimedia Information Systems. The field of Behavioral Informatics focuses on sensing, understanding, and shaping human behavior in a data-driven manner. To meet this research goal, the lab is actively engaged in efforts to:

  • design and develop data-driven methodologies to model complex human behavior.
  • conducting experiments to identify novel intervention mechanisms that shape human behavior.
  • catalyze research and innovation in the domains of clinical health and wellness, sociology, economics, communication studies and psychology through the use of emerging computational devices, tools, and methodologies.

 

Director

Vivek Singh

Vivek K. Singh

Associate Professor of Library and Information Science

Faculty

Faculty Members

tawfiq_ammari

Tawfiq Ammari

Assistant Professor of Library and Information Science

Faculty

Mary Chayko

Mary Chayko

Distinguished Teaching Professor of Communication and Information and Director of Undergraduate Interdisciplinary Studies, Faculty Fellow in Residence for the Honors College at Rutgers University

Faculty

Kaitlin_Costello

Kaitlin L. Costello

Associate Professor of Library and Information Science

Faculty

lauren_feldman

Lauren Feldman

Professor of Journalism and Media Studies

Faculty

Sunyoung Kim

Sunyoung Kim

Associate Professor of Library and Information Science

Faculty

Charles Senteio

Charles Senteio

Associate Professor of Library and Information Science

Faculty